Media

For Immediate Release

Juba, South Sudan. SHUGHUL, a web and mobile platform designed for the casual work economy, launches today in Juba. The platform introduces a direct and practical way for people to find work and for households and businesses to access workers when they need them.

The platform is built around the day-to-day realities of Juba's informal economy, where opportunities are often limited by visibility and timing. SHUGHUL provides a straightforward system that allows users to post jobs, discover nearby work, and connect without go-betweens. This reduces delays and expands access to income opportunities for workers across the city.

About the Name

SHUGHUL (شُغْل) comes from Arabic and means work, activity, or occupation. The name reflects the platform's focus on everyday labor and practical economic participation. It is pronounced shu-ghul, with the middle sound drawn from the Arabic letter ghain (غ), a deep throat sound not commonly found in English. The platform operates under the guiding motto: "Work Meets Workers."

SHUGHUL is accessible through any modern mobile browser. It requires no download and is designed for ease of use, speed, and broad accessibility. The platform works on smartphones, tablets, and computers alike, making it available to anyone with a basic internet connection.

By making work more visible and accessible, SHUGHUL strengthens everyday economic activity across Juba. It supports individuals, skilled workers, and small service providers by enabling faster connections, reducing missed opportunities, and improving how services are found and delivered.

SHUGHUL is a web and mobile platform that connects work with workers in real time. It is designed for urban environments where informal labor plays a central role in the economy and where access to opportunity depends on visibility, timing, and direct communication.

End of Release